The lack of economic logic in integrated studies of natural-environmental and socio-cultural effects of tourism service blackout the conceptual role of ecology as a factor of social and economic benefits of tourism and recreation. Based on the fact that tourism is business and recreation is infrastructure of tourist business, the author substantiates the ways of increasing economic efficiency through the production of a number of principles the combination of tourism and recreation with eco-oriented environmental activities.
Keywords: eco-oriented activities, ecology, economy of tourism, recreation, tourism, tourist service
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